Nadia Dafir

élabore des stratégies de communication

Senior experience in Online and Offline Communications, focusing on Advertising, Digital, Social Media, Brand Activation, Consumer Engagement & Omni-Channel Strategy.

Nadia has over 17 years of professional experience in advertising and strategy for above the line, brand activation, integrated marketing and digital.

She has senior level experience in developing and implementing marketing strategies and advertising campaigns in various business sectors, including offline and online channels (television, digital, social media, apps, radio, outdoor, print, POS…).

She has gained so far sound experience in creative and digital agencies covering: omni-channel strategy, social media & content strategy and creation, storytelling, influencer marketing, mass-media campaigns, branding & positioning, audiences engagement via multiple touchpoints, creative strategy, audio-visual production, events…

Some of the sectors she has worked on include Banking & Finance (MasterCard, BNP Paribas Fortis, Fintro, Maestro), FMCG (Unilever, Nestle, AB Inbev, Pernod-Ricard, Bacardi Martini, L'Oréal Group…), Pharmaceuticals (Mylan, Melisana, Boehringer Ingelheim), Public Interest sector (UNCDF, UNICEF, Reporters Without Borders…) and also major brands such as Samsung, Renault, Brussels Airlines, Carrefour, Levi's Europe…

Since 2013, she works as a Freelance Consultant in Advertising, Digital and Omni-Channel Strategy.

Skills

ADVERTISING & COMMUNICATIONS

Offline & online channels (TV, radio, outdoor, print, digital, events…), mass-media campaigns management, account management & client servicing, production follow-up, financial & budget management, planning, PR & media relations, team management, junior accounts coaching & training, processes & organization…



DIGITAL & OMNI-CHANNEL STRATEGY

Social media, content (strategy, creation and production), integrated marketing, customer journeys mapping, influencer marketing, target audiences engagement via multiple touch-points, customer-centric strategy, creative strategy, branding & positioning, media strategy, story-telling, campaign & project management, digital production, websites, apps, PR…